Factors like
the bounce rate, average time spent by a user on every page, and organic click-through
rate are indirect signs that pose an impact on your site’s search engine rankings.
It means that they are still essential to keep the visitors hooked to your
site. Just note that high engagement rate means high site authority and more
chance of converting visitors to paying customers.
1. Optimize Site Design and
De-Clutter it
The very
first thing any visitor will notice in your site is design. If it’s too much
confusing and cluttered, they leave it immediately. But when you hire the best SEO agency India, the skilled
experts help you to reduce site bounce rate and strengthen your site presence
online by using effective SEO strategies.
They will also make sure your site design is easy, alluring, and
user-friendly.
2. Craft Engaging and Display Related
Content
If your site
offers the right information to the visitors at the right time, your engagement
rate is likely to boost in no time. Qualified SEO professionals create and
publish related content to grab your readers’ attention. They also use the
following tricks:
-Avoid
generic statements. Instead, they focus on interesting data-points, stats, or
questions.
-Pick an
attention-grabbing headline.
-Prepare
attractive images, infographics, videos, etc. to keep readers interested
-Divide your
text into short paragraphs, numbered lists, bullet points, and add subheadings.
-Use
descriptive anchor text
-Add as many
unique details as they can in blogs or articles.
-SEO experts
also, publish high-quality long content to boost site engagement
-Use internal
linking effectively
-Use a simple plugin that displays related content at the end of a web page.
3. Ease Site Navigation
Site
navigation plays a key role in keeping the bounce rate low and engagement high.
If the site visitors can’t be able to find the proper gateway to other sites pages, they will be most likely to quit. So professional SEO agency India will
make sure:
-All
navigational elements are clickable links
-Showcase
your main menu clearly at the top of the web page.
-Make sure
all links redirect users to the right web pages
-Include a
search box alongside the main menu so that the users can search for whatever
they are seeking
-In the case
of e-commerce stores, define and divide diverse categories clearly
-Use
familiar phrases and terms in the menu like Home, About Us, Contact Us, etc.
-Craft a 404
error page that has a search box for users and all the links to vital pages on
your site
-Make you
main menu floatable so that when any user scrolls down the webpage menu is
still visible.
4. Boost Your Site Speed
If your site
takes more than three seconds to load, then about 53 percent of visitors will
leave your site. This poses a negative impact on site engagement. Top SEO
agency India boost your site’s credibility and make loading speed fast to make
sure it has a positive effect on your website’s rankings in SERPs.
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